The Image of Waste and Fashion Related Pollution
There is a growing concern about fashion industry waste, especially when it comes to overproduction and wasteful end-of-life solutions. A recent report from the Ellen MacArthur Foundation reveals that the clothing industry generates the equivalent of one rubbish truck full of textile waste every second. As a result, the fashion industry is the second largest contributor to global pollution in terms of water and plastic. Moreover, the amount of waste created by the fashion industry is also increasing at an alarming rate. image of waste or fashion related pollution
While mass incineration may create the mental image of significant emissions and waste, the reality is more complex. The most significant environmental impact comes from the materials, energy, water, and chemicals used to make clothes. The garment industry contributes 10% of the total carbon emissions globally. As such, brands can use these strategies to build a more sustainable brand image. By limiting waste, brands can win the heart of a growing conscientious shopper segment.
In 2013, the EPA estimated that the fast fashion industry contributed 15.1 million tonnes of textile waste. In addition to creating numerous sites for the waste of clothes, the fast fashion industry releases carbon into the atmosphere. According to the World Resources Institute, the fast fashion industry emits 1.2 billion tonnes of carbon dioxide every year.